LinkedIn Announces New Business Manager

LinkedIn has announced the creation of the Business Manager. The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts, and business pages. LinkedIn understands the challenges you face, and they want to help make your jobs a little easier as you manage your marketing campaigns on LinkedIn. How will the new Linkedin Business Manager help you as a digital marketer?

 It’s a centralized platform

Business Manager will aim to simplify the way marketers track their accounts by making their campaign manager and page options easily viewable from one central location. 

Here's how LinkedIn Business Manager can simplify the way you market on LinkedIn: 

• View and manage your team, ad accounts, Pages, and business partners from a centralized dashboard. With your people and assets in one place, you can easily navigate across Business Manager, Campaign Manager, and Pages.
• Free up time spent on administrative tasks, like user permissions and billing, so you can focus on campaign
  performance. With Business Manager, you can manage user access across accounts and Pages and download your
  monthly invoices directly from the platform.
• Quickly reach your buyers by sharing Matched Audiences across ad accounts. Business Manager will let you share
  and update Matched Audiences across your ad accounts to help you save time and focus on executing your campaigns.

 What LinkedIn says

“We built Business Manager with you, our B2B customers, in mind to help you maximize efficiencies so you can create and execute compelling campaigns that cut through a saturated market at no additional cost.  Early test customers such as GroupM Canada, Merkle B2B, VMware, and Xero immediately saw the platform's value. We look forward to making LinkedIn Business Manager publicly available to marketers worldwide over the next few weeks. 

” Says Gyanda Sachdeva, Vice President of Product Management at LinkedIn. 

 Release date

It is not known when the new Business Manager platform will be released. In a blog post, Sachdeva only speaks of a "launch in the next few weeks", but does not give an exact date.

 Now you can focus on what's important 

As your work gets more complex, it's important to have tools to help you do it. Whether it's increasing your brand's visibility/growing your brand on LinkedIn or helping you reach potential buyers faster, they're always thinking of new ways to help you work smarter and add drive more value for your companies and clients.