What does a Google Ads audit check?

Our Google Ads audit checks conversion tracking setup, campaign structure, keyword match types, Quality Score signals, budget allocation efficiency, bidding strategy health, landing page relevance, and ad copy performance. It identifies where budget may be wasted and where performance can be improved.

Can this audit identify wasted ad spend?

Yes. The audit is specifically designed to identify common sources of wasted spend including broad match keyword leakage, missing negative keywords, poor Quality Scores, and campaigns running without active conversion tracking.

Do I need active Google Ads conversion tracking?

You do not need tracking to run the audit. However, if your campaigns are running without conversion tracking, this is typically one of the highest-impact issues the audit will identify. Tracking is essential for smart bidding to work correctly.

Can this audit help if an agency manages my Google Ads?

Yes. The audit includes a specific path for businesses whose ads are agency-managed. It evaluates whether the account is structured correctly and whether you have visibility into performance. Many businesses discover their agency setup has gaps this audit can identify.

Is the Google Ads audit free?

Yes. The Google Ads audit is completely free. You will receive a scored assessment of your campaign setup, tracking health, and budget efficiency at no cost.

Google Ads Profitability Diagnostic

Stop wasting budget on clicks that don't convert. Find exactly where your profit is leaking in under 2 minutes.

Data-Driven PPC Campaign Analysis

Run a comprehensive Google Ads performance review in Kenya to isolate campaign targeting errors, negative keyword gaps, and weak landing page structures. This free tool delivers an immediate Google Ads audit in Kenya, helping business owners discover why their cost-per-click is high but conversions are low.

A professional PPC audit in Nairobi is the single most effective way to eliminate wasted ad spend. Most local campaigns bleed between 20% to 40% of their budget on broad-match terms and irrelevant search phrases. Use our diagnostic tool below to spot these budget leaks, or read our detailed guide on 10 Google Ads budget leaks Kenyan businesses must fix now to start optimizing your account immediately.

Audit Checkpoints:

Tracking accuracy check (GA4 & GTM tags verification).
Negative keyword strategy and broad match waste detection.
Ad copy optimization and target landing page alignment.

Step 1 of 4

What best describes your Google Ads situation?

Never run ads — want to start

Running ads but not getting results

Getting results but want to scale

My agency manages ads and I don't know if it's working

Ran ads before but stopped

Step 2 of 4

Business Name *

Please enter your business name

Industry / Niche *

Industry is required

Business Location *

Business location is required

Primary Goal *

Please select your primary goal

Step 3 of 4

🔒 Result Ready

Your Google Ads Audit Is Ready

Your Google Ads audit is ready. Enter your details to see where budget, tracking, or campaign structure may be leaking results.

Your Name *

Please enter your name

Phone Number *

Phone number is required

Email Address *

Valid email is required

Revenue Leak Check

Ad performance depends on what happens before and after the click. These questions help us understand whether your tracking and follow-up are working alongside your campaigns.

Do you have active Google Ads conversion tracking set up?

Who manages your ads account?

Where do most enquiries usually come from?

What usually happens after someone enquires?

Do you know which channel produces paying customers?

What feels like the biggest issue right now?

No spam. We only use this to send your result and follow up if you request help.

How the Google Ads Profitability Audit Works

Our Google Ads audit is designed to run a comprehensive structural analysis of your PPC campaigns without requiring direct access to your Google Ads account. Instead, it guides you through a framework that evaluates critical campaign components including conversion tracking integrity, keyword match type strategy, and ad group organization. By assessing your current campaign structure and landing page alignment, this diagnostic identifies hidden bottlenecks that lead to wasted spend and low lead quality.

For businesses using Google Ads services in Kenya and Nairobi, budget efficiency is essential. Many companies suffer from silent budget leakage because of broad-match keyword configurations or missing offline conversion signals. Our assessment points out exactly where these leaks occur and outlines how to optimize your bidding strategies for maximum ROI. The checklist focuses on high-intent search terms, ensuring your budget is spent on prospective customers ready to buy. Start the diagnostic to identify performance gaps, reduce spend waste, and build a scalable acquisition framework today.

Analyzing account integrity...

Google Ads Profitability Diagnostic

Data-Driven PPC Campaign Analysis

Audit Checkpoints:

What best describes your Google Ads situation?

Audit Progress

Your Google Ads Audit Is Ready

How the Google Ads Profitability Audit Works

Diagnostic Verdict

3-Step Fix Roadmap

Priority Fix Summary

Google Ads Profitability Diagnostic

Data-Driven PPC Campaign Analysis

Audit Checkpoints:

What best describes your Google Ads situation?

Audit Progress

Your Google Ads Audit Is Ready

How the Google Ads Profitability Audit Works

Diagnostic Verdict

3-Step Fix Roadmap

Priority Fix Summary

Implementation Readiness

How soon would you want these issues addressed?

What best describes where you are right now?

Are you involved in the decision to hire a provider?

If the recommendation makes sense, are you prepared to invest in fixing it?

What would be the most useful next step for you?