Google Ads Services:
Certified Partner Agency.
Stop paying for clicks. Start paying for customers. We stop the budget bleeding and build campaigns that print profit.
Zero-Risk Technical Analysis • Performance Protocol
The Efficiency Gap.
Most Google Ads accounts in Kenya bleed budget. They rely on "Smart Campaigns" and broad match keywords that pay for low-intent clicks. This creates a "Scale Ceiling": the more you spend, the lower your ROI drops.
The Ads Protocol
We do not guess. We deploy a standardized, mathematically verified framework.
Audit
We strip your account down to the studs. Identifying wasted spend, negative keyword conflicts, and quality score suppression.
Campaign Build
We rebuild the account using SKAGs (Single Keyword Ad Groups) for 1:1 relevance between search term and ad copy.
Optimization
We implement "Target CPA" or "Target ROAS" strategies only after sufficient conversion data is collected.
Scaling
We scale winning creatives to Display (GDN), YouTube, and Performance Max to capture upper-funnel demand.
Campaign Architecture
We manage the entire lifecycle of your paid acquisition. From keywords to creative.
Operational Scope
Search Network (GSN)
High-intent keyword dominance. We ensure you appear when customers are specifically looking for your solution.
Shopping Feed Optimization
For e-commerce clients. We optimize your Merchant Center feed to ensure your products show up with the right images and prices.
Retargeting Grids
We deploy "stalker" campaigns across display and video to bring back visitors who left your site without purchasing.
Exclusion Factors
No Micro-Budgets
We require a minimum ad spend of KES 50,000/month. Below this threshold, there is not enough data density for our algorithms to work effectively.
No "Grey Hat" Niches
We do not accept clients in gambling, adult, or unregulated forex industries. We protect our agency partner status.
No "Pay on Results"
We are professionals. We charge a management fee for our engineering time. We do not work on commission-only basis for unproven offers.
Best Fit for This Service
Profit Seekers
Businesses currently spending budget but not seeing profit or ROI.
Velocity Needs
Brands that need immediate traffic for time-sensitive offers.
Scale Ready
Companies with a validated product ready to scale volume aggressively.
Multi-Channel
Advertisers wanting to expand beyond Search into YouTube & Display.
Performance Standards
Google Ads Services FAQs
What Happens Next
We review your current setup, data, and constraints.
You receive a clear technical assessment.
If there's a fit, we outline a scalable execution plan.
Initialize Acquisition Protocol
Request a diagnostic audit of your current ad spend or strategy.