Top 5 Google Tools Every Digital Marketer Should Know About

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If you're a digital marketer in Kenya, your daily tasks likely include social media marketing, advertising, SEO, website analysis, content marketing, report generation, and more. These duties can be challenging and time-consuming, particularly for those new to the digital marketing realm.

To streamline your work and maximize efficiency, this blog post shares 5 digital marketing tools that have enhanced my work and can do the same for you.

These tools have helped me work more smoothly and with greater ease, and I believe they can provide significant value to every online marketing professional.

Let's delve into the top 5 Google tools for digital marketers in Kenya.

1. Google Tag Manager (GMT)

Google Tag Manager

Google Tag Manager is an efficient tag management system that lets you add and update tags on your website without the need for code editing.

As a digital marketer, you understand the importance of tracking website data for insights that inform your marketing strategy. Google Tag Manager enables you to add tracking codes for analytics, advertising, and other third-party tools with ease.

The user-friendly interface of Google Tag Manager allows you to manage all your website tags in one place. This eliminates the need for manual tagging, which can be time-consuming and prone to errors.

With Google Tag Manager, you can streamline the process of adding and managing tags, and easily test and optimize your website. This translates to quicker implementation of changes that impact your website's performance.


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2. Google Analytics (GA

Google Analytics

Google Analytics is an essential tool for digital marketers in Kenya as it enables them to track website traffic, user behavior, and other key metrics. With Google Analytics, you can gain a detailed understanding of how users interact with your website, which pages they visit the most, and which marketing channels are driving the most traffic.

By tracking these metrics, you can identify which marketing strategies are working and which ones need improvement. You can also analyze user behavior and find out which pages on your website are performing well and which ones need optimization.

Furthermore, Google Analytics allows you to track your website's performance over time and identify trends. By studying these trends, you can make data-driven decisions to optimize your website and marketing campaigns.

For instance, you can identify which pages or content are attracting the most traffic and adjust your marketing efforts accordingly.

3. Looker Studio

Google Data Studio

Looker Studio (formerly Google Data Studio) is an advanced business intelligence and analytics platform that is designed to make data analysis easier and more accessible for businesses. With Looker Studio, you can explore, analyze, and visualize your data in a way that makes sense for your business.

One of the primary advantages of Looker Studio is its ability to connect to multiple data sources. This means that you can access and analyze data from a variety of sources, including databases, cloud storage, and more. With Looker Studio, you can integrate all of your data sources into a single platform, making it easier to analyze and gain insights.

Another key feature of Looker Studio is the ability to create custom dashboards and reports. With Looker Studio, you can create dashboards and reports that are tailored to your specific needs and preferences. You can also share these dashboards and reports with your team, making it easier to collaborate and make data-driven decisions.

In addition to these features, Looker Studio also provides advanced capabilities such as predictive modeling and machine learning. These tools can help you uncover hidden insights in your data, enabling you to make more informed decisions and gain a competitive edge in your industry.

4. Google Busines Profile

Google Business Profile_

Google Business Profile is a powerful tool that helps businesses manage their online presence across Google's platforms, such as search and maps.

You can create a Google Business Profile and provide your customers with accurate and up-to-date information about your business, such as your address, hours of operation, and phone number. This information can help potential customers find your business easily, and it can also improve your search engine rankings.

In addition to providing basic information, a Google Business Profile also enables you to showcase your products and services. You can add photos, videos, and other media to your profile to give potential customers a better understanding of what you offer. This can help you stand out from your competitors and attract more customers.

Another key feature of a Google Business Profile is the ability to collect reviews from customers. Positive reviews can help build trust with potential customers and improve your online reputation.

You can respond to reviews and engage with customers to show that you value their feedback and are committed to providing a great customer experience.

5. Google Search Console

Google Search Console

Google Search Console is an essential tool for website owners and digital marketers in Kenya. This free tool allows you to monitor and optimize your website's performance in Google search results.

By using Google Search Console, you can track your website's search engine rankings, monitor crawl errors, and identify opportunities for optimization.

One of the key benefits of using Google Search Console is that it provides valuable insights into how Google crawls and indexes your website. You can submit sitemaps, monitor backlinks, and receive alerts if there are any issues with your website.

This means that you can quickly identify and resolve any issues that may be preventing your website from performing well in search results.

Another important feature of Google Search Console is the ability to track your website's search engine rankings. By monitoring your website's performance in search results, you can identify which keywords are driving the most traffic to your website and make data-driven decisions to improve your website's visibility and performance.


Google Ads

Google Ads is an advertising platform that allows you to create and run ads on Google's search results pages, display network, and video platforms.

With Google Ads, you can target specific keywords, locations, and demographics to reach your ideal audience. You can also track the performance of your ads and make real-time adjustments to optimize their performance. Google AdWords is a powerful tool for driving targeted traffic to your website and increasing conversions.


In conclusion, these are the top 5 Google tools every digital marketer should know about. By leveraging these tools, you can optimize your website's performance, increase traffic, and achieve your marketing goals.

So, make sure you take the time to familiarize yourself with these tools and start using them to take your digital marketing to the next level.

If you need help with digital marketing, contact us today. We are one of the leading digital marketing agencies in Kenya.

Tabala Digital team
Date: Jan 11 2022

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