Top 5 Google Tools Every Digital Marketer Should Know About

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As a digital marketer, your day-to-day responsibilities have a lot to do with social media marketing, advertising, Search

Engine Optimization (SEO), website analysis, content marketing, report generation, and various other tasks.

Many a time, doing all these tasks manually within the standard 8 am to 5 pm setup can be strenuous, intricate, and very complex, more so if you are new in the digital marketing field, correct?

To help you out, in this blog post, I am sharing with you some of the 5 Digital Marketing Tools That Will Upgrade Your Work (Better and Smarter) since I have been using them to work placidly, and efficiently, and I believe every online marketing professional will find them to be of great value.

Let's dive in.

1. Google Tag Manager (GMT)

Google Tag Manager

Have you ever wanted to include marketing tags in your website or app? Perhaps it's Google optimization tags you wanted to add to test variant versions of your website's landing pages?

Or those LinkedIn Insight tags you wanted to add to your website to help you optimize your campaigns, retarget your website visitors, and learn more about your audiences?

But, since you are not a programmer/ web developer and you know nothing to do with coding you find it difficult to do? Fret not, for I have a solution for you: Google Tag Manager.

Google Tag Manager is a free tracking tool and management platform that gives you the ability to add marketing tags, or snippets of code, to your website to track and collect marketing data.

Using GTM, users can customize tracking tags without modifying the code, enabling them to collect information more effectively.

With only a few clicks and real-time updates, you can add all the tags you want to your website without having to learn any coding skills, making tracking your business goals more effortless and affordable.


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2. Google Analytics (GA

Google Analytics

You have just launched a marketing campaign or made a few changes to your website.

So you want to find out more about your website's visitors - for example, which referring sources bring them to your site (social media, search engines, etc.), how long they stay on your site, and which pages they seem to enjoy the most, their age and sex, what country they're from, etc.

You should use Google Analytics!

Google Analytics lets you fully understand how people find your website, what they are looking for, and how they navigate the site.

You can utilize Google Analytics to obtain and analyze various customer behavior analytics, which can be used to optimize marketing campaigns, drive website traffic and better retain customers.

It offers an intuitive dashboard where these insights can all be accessed at once.

Do you want to track your marketing KPIs? For example, how many people visited your website, how many signed up for your newsletter, services, or products, or how many people clicked on a certain button?

You add them as goals in Google Analytics. Once you add them, you'll be able to see the number of goals completed within Google Analytics in the Home> Conversions> Goals> Overview section or from the Admin> View> Goals Section.

Also read: Online Digital Marketing Courses (Paid & Free)

3. Looker Studio

Google Data Studio

Let's say you've just ended Q2, and you want to create a marketing report.

You want to show management how much money you spent on advertising, and what kind of results you got.

Maybe that conversion rate is the result of the quality of your ads, the timing of their appearance, or more.

And one more thing: you want to do all that in a short amount of time. How do you go about it?

Do you sometimes do it manually with lots of on-and-off mistakes, hoping nobody notices because it's a lot of work, and you'd rather not redo them since you spent days working on them?

Fortunately, that does not have to be the case now thanks to Looker Studio formerly Google Data Studio.

Google Data Studio makes building dashboards a lot easier thanks to its drag-and-drop interface and the ability to connect to more than 185+ data sources.

You'll be amazed at what happens!

With the new Google Data Studio, you can create beautiful reports without needing any data visualization experience.

You’ll go from zero to a professional-looking report in less than a minute. It’s fast, it’s easy - and the best part?

These reports auto-update themselves when you use the already available data source connectors (Google Analytics, Google AdWords, YouTube…)

Not only that. But no matter what happens to your data in the future, your reports will be automatically updated giving you all the time you need to deal with other marketing efforts.

Also read: 11 Free SEO Tools To Improve Your Website’s Search Engine Ranking

4. Google Busines Profile

Google Business Profile_

Do you know that there are thousands of people searching for your type of business on Google each day? Would you like your business to appear when people search for your product or service?

Create a Google Business Profile for your business and get listed on Google!

When you add a Business Profile to Google, it will make it easier to stand out, allowing you to convert more searchers into customers.

The Google Business Profile is a free business listing provided by Google. Using it, you can share information about your business, including your contact information, location, products, and services.

Making this free profile allows you to have greater visibility across all Google services. Google Search, Google Maps, and Google Shopping may display information from your Google Business Profile.

Unfortunately, only businesses that have direct contact with customers can create a Google Business Profile. This includes businesses with a physical location (like a church, a school, or a store...) as well as businesses that meet with customers in other locations (like consultants or plumbers).

Are you interested in increasing your visibility in local searches? We can help you create, optimize and manage your Google My Business Profile to increase your website traffic through local SEO. Contact us here today!

5. Google Search Console

Google Search Console

Do you want to know which search terms bring traffic to your website, how well it is indexed, how to optimize your website visibility, or how to submit your sitemap to Google?

Wouldn't it be great if you could see your website's Google Search traffic information? To know which rich keywords bring people to your site, how often they click through to your site, or even what countries they're from?

Google Search Console has the solution!

Google Search Console is Google's way of telling you what's working and what needs work (tweaking) when it comes to the optimization of your site for people and search engines.

Getting familiar with the Google Search Console platform will help you understand the basics of optimizing your site to rank well in search engines. It will also greatly help you get more traffic and sales by understanding how people find your site.


All in all, digital marketing is something that can be learned, but the key to succeeding and making your business grow is to have efficient tools that make your job easier and more accessible. If you need help with digital marketing, contact us today. We are the leading digital marketing agency in Kenya.

With so many new features, tools, technologies and yet changing dynamics in the world of digital marketing and media, there is no one magic wand or formula for success.

But, surely using some of the tools I have discussed above can help you on your way!

Tabala Digital team
Date: Jan 11 2022

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