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The 10 Best Social Media Management Tools

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The world of social media is constantly changing and growing. That means businesses need to stay informed on trends and strategies to stay competitive.

It can be difficult to create a social media account manage all your different accounts, post frequently, monitor engagement, and respond appropriately when needed. Fortunately, several social media management tools can help you streamline your efforts and get the most out of each network.

But with so many tools, it can be hard to pick the one that fits your preferences, business model, and budget. To help you decide, we have compiled a list of the 10 most effective social media management tools for businesses.

With these tools, you can simplify your social media marketing strategy while keeping track of what works best for you and your audience.

What is social media management?

What is a social media management tool?

Why are social media management tools so crucial?

  1. Sprout Social
  2. Hootsuite
  3. AgoraPulse
  4. Meta Business Suite (Facebook)
  5. Buffer
  6. CoSchedule
  7. Semrush
  8. TweetDeck
  9. Crowdfire
  10. Zoho Social

What is social media management?

Social media management is the process of managing a company's social media channels. It includes creating and publishing social media content. Monitoring and responding to comments and messages, and managing promotional campaigns.

An effective social media management strategy can help a company build its brand, connect with its customers and increase sales. The first step in developing a successful social media strategy is to understand the different social media platforms and how to use them effectively.

There are some different tools and software programs that businesses can use to manage their social media accounts.

These tools can help businesses save time by scheduling and posting content, tracking their social media analytics, and engaging with their audience.

Social media management is a very significant part of any social media marketing plan or branding strategy. The reason for this is that it allows companies to control their online reputation, connect with their target audience, and increase their brand awareness.

When it comes down to it, social media management is about three things:

  • Content creation: You need to be able to create engaging content that is tailored to the needs of your audience. This means creating the images, videos, and posts that you know will resonate with your audience.

  • Content curation: It's not enough to simply post content. You need to be able to curate engaging content from around the web that will resonate with your audience.

  • Full-service management: You do not want to spend hours each week managing each channel individually or scheduling posts manually.

Managing social media accounts is essential to growing your business. Successful social media management means carefully creating and posting your posts for each account to grow your audience, increase engagement, and drive sales.

This can be a time-consuming process, but with the help of a social media management tool, you can simplify this process and increase your following more efficiently.

When looking for a social media management tool, you should consider the type and number of accounts you manage, the price, and the features offered by each tool.

The more features, the better, because using a tool is likely to make social media management more efficient and streamlined.

What is a social media management tool?

A social media management tool is a platform that helps businesses and individuals manage their social media accounts.

It provides users with features such as scheduling, analytics, and reports that can help them better understand their audience. Develop more effective social media strategies, and easily measure their social media goals.

There are many different social media management tools on the market, each with a unique set of features.

Choosing the right tool for your business or organization can be challenging, but it's essential to choose one that fits your needs and budget.

Why are social media management tools so crucial?

Social media management tools help you control your social media efforts across all platforms. So you can save time and focus on other critical aspects of your business.

The majority of these tools allow you to create and schedule posts in advance, invite team members, as well as monitor engagement and comments on your posts. As a result, you can better understand what resonates with your audience, what they respond to, and when they interact with your posts.

This can be especially helpful if you post on multiple social media accounts.

Managing all of your social media accounts with one of these tools can save you time while creating a consistent, cohesive brand image across all networks.

Sprout Social

Sprout Social social media management tool

Sprout Social is an all-in-one platform that helps businesses with content creation, curation, and full-service management. It offers a suite of tools to help companies listen, report, publish, engage and analyze.

The tool allows you to manage all your social media accounts from one place.

The Sprout Social team has decades of experience in social media management. A result is a comprehensive tool that helps you tailor your approach to each channel.

You can create and schedule posts, respond to comments in real time, and track everything through an easy-to-navigate dashboard.

Sprout Social's tool is largely intuitive and easy to use, making it a viable option for newer social media managers. Its comprehensive approach to social media engagement makes it a worthwhile option for larger brands.

Pros

  • An intuitive user dashboard allows you to manage all social networks from one place.

  • Has powerful analytics tools

  • 30-Days free trial.

  • Robust analytics and reports are available.

  • You can create a dashboard for social listening.

Cons

  • The basic plan limits social media accounts to five.

  • Expensive standard plan.

  • Better audience demographics are needed.

  • Doesn't combine competitor reports cross-platform.

TrustRadius reviews

Score 8.5 out of 10

Supported Platforms

Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and more.

Pricing: $89 to $279 billed monthly, annually.

Free option: 30 days trial.

Start your free trial here.

Hootsuite

Hootsuite social media management tool

Hootsuite is a popular and easy-to-use social media management platform that helps businesses publish, engage and analyze.

It offers a wide range of features, including social media scheduling, team collaboration, and growth tools.

Hootsuite has more than 18 million users and even offers free social media management for up to three social media accounts.

Hootsuite is especially useful for scheduling and publishing posts on multiple social profiles. You can also use it to track and respond to comments and monitor your progress over time.

Its easy-to-use analytics will help you understand your audience's interests and preferences and will let you make adjustments where necessary.

Pros

  • Provides access to free stock images.

  • 30 days free trial.

  • Free plan available.

  • Reasonably priced.

Cons

  • Advanced analytics reports are only offered on more expensive plans.

  • The free plan is extremely limited.

  • The free account has limitations.

TrustRadius reviews

Score 8.0 out of 10

Supported Platforms

Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, and more

Pricing: $49 to $739 billed monthly.

Free option: 30 days trial

Start your trial here.


Related resources

The Importance Of Social Media Marketing

Top 15 Effective Social Media Marketing Tips For Businesses

The Top 10 Social Media KPIs Every Business Should Be Tracking

Social Media Optimization 15 Tips For A More Engaging Profile


AgoraPulse

AgoraPulse social media management tool

AgoraPulse is a social media management tool that excels in engagement and social listening. Its robust features let you tailor your posts to your audience's interests. Besides, it offers a powerful analytics dashboard that lets you easily track progress and make adjustments.

Its interface is intuitive and easy to use, and it also allows you to create and schedule posts in advance. Additionally, it allows you to respond to comments from multiple social accounts in one place, making social media management easier for you.

Pros

  • 30-day free trial

  • Reply, like, delete, and hide comments.

  • Review posts and mentions.

  • Calendar sharing - helpful for internal and external approval.

  • Manage Google Business Profile reviews.

Cons

  • Lacks the ability to rearrange photos.

  • No Instagram grid preview functionality.

  • Fairly expensive.

  • The app frequently resets and requires a login.

  • Doesn't support Pinterest.

TrustRadius reviews

Score 7.7 out of 10.

Supported Platforms

Facebook, Twitter, Instagram, YouTube, LinkedIn, and Google Business Profile.

Pricing: $79 to $199 per month billed annually.

Free option: 30 days trial.

Sign up here.

Meta Business Suite (Formerly Facebook for Business)