Social Media Optimization: 15 Tips For A More Engaging Profile

team discussing


As a business owner, you know that social media is a powerful tool for reaching new customers, connecting with existing clients, and building your brand. But what you may not know is that there's a lot more to social media than just posting updates and hoping people see them. That's where social media optimization (SMO) comes in.

In this article, we'll give you 15 social media optimization tips you can start using today. By following these tips, you'll be well on your way to creating engaging and successful social media profiles on Facebook, Twitter, Linkedin, and other social media networking sites.

What's Social Media Optimization (SMO)?

SMO is the process of strategically promoting your social media content to increase your visibility, followers, and engagement.

So, the goal of social media optimization is to create a strong online presence for a business or brand and build a community of followers and potential buyers.

The advantages of social media optimization

SMO is important because it helps businesses leverage the enormous reach of social media networks. With over 4.7 billion active users on social channels and an average of 2h 29m daily user time on social media, businesses have a huge opportunity to connect with their customers.

Social media usage image

Source: Smartinsights.com Global social media statistics research summary 2022

In the process of using social networks to increase the visibility of a website or online brand, if done right, SMO can help:

  • Increase traffic, leads, and sales for a business.

  • Build brand awareness and value, and create a more favorable online reputation for a business.

  • Improve search engine rankings, as search engines increasingly consider a company's social media presence and activity when determining search results.

  • Increase awareness and reach on social media platforms.

  • Improve engagement with your audience, which can lead to more customers.

  • Build thought leadership for your business.


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15 tips for an engaging social media profile

Create a strong profile

Your social media profile is one of the most important tools when it comes to promoting your business or brand. A strong social media profile will help you attract new customers and followers and build relationships with your existing customers.

There are a few things you can do to make sure your social media profile is as strong as possible. First, choose the right platform(s) for your business. Not all businesses benefit from having a presence on every social media platform out there. Consider where your target audience is most likely to be active and focus your efforts on those platforms.

Next, make sure your profile is complete and up-to-date. Include all relevant information about your business and make sure you use the right descriptions and tags. Finally, keep your profile active by posting regular updates and engaging with your followers.

A well-optimized social media profile is complete and up-to-date, uses the right keywords and hashtags, and reflects the overall tone and branding of the company. A well-optimized social media profile also includes links to the company website and other relevant online content.

To ensure your social media profile is well-optimized, take the time to fill in all the fields and make sure the overall tone of the profile matches your company's branding.

Use relevant keywords in your bio

When trying to optimize your social media presence, the first thing you should do is make sure you use relevant keywords in your bio. This will make it easier for potential followers and customers to find you.

Think about what keywords you want to be known for and make sure they're included in your bio. For example, if you're a business that sells eco-friendly products, you should use keywords like "sustainability," "recycling," and "eco-friendly." If you're a personal coach, you could use keywords like "life coach," "wellness," "transformation," etc.

By including relevant keywords in your bio, you can make it easier for people to find you online and connect with you on social media.

Promote your page in your bio

On most social media channels these days, you can include a link to your website or social media page in your bio. This is a great way to promote your page and gain more followers.

If you include a link to your social media page in your bio, you should use a URL shortener to make your bio look clean and professional. You can also include a call to action in your bio to encourage people to follow your page.

For example, you can say, "Follow my page for the latest news and updates!".

By promoting your social media page in your bio, you can quickly and easily gain more followers and likes for your page.

Create engaging and shareable content

If you want to optimize your social presence, it's best to create engaging and shareable content. When you create interesting and valuable content for your audience, they're more likely to engage, which can lead to more likes and followers.

One of the best ways to create great content that can be shared is to focus on topics that are relevant to your industry or niche. If you create something that's both informative and entertaining, people will be more likely to share it.

You can also try to pick up on current trends and news to create content that's timely and relevant.

Creating content that can be shared is a great way to boost your social media presence. When you create content that's interesting, valuable, and relevant to your audience, you can get more social media engagement, which in turn leads to more shares.

Effective use of hashtags

Social media users who use hashtags for business know how important they are: A hashtag can help you reach a larger audience, connect with other businesses, and even track your performance on social media.

Hashtags image

Use contests and giveaways

People love contests and giveaways. That's why they're a popular way to increase engagement on social media. By running a contest or giveaway, you can quickly increase the reach of your social media posts and get more people interested in your brand.

When running a contest or promotion on social media, there are a few things to keep in mind. First, make sure the prize is something that will interest your target audience.

Second, you should promote your contest or promotion across all of your social media pages to get the most exposure.

Finally, be sure to follow all the rules and regulations associated with running contests or giveaways on social media. By following these tips, you can ensure that your contest or giveaway is a success.

social media contest and giveaways image

Use high-quality images

High-quality images are an important part of any social media strategy. Not only do they help your media posts look more professional, but they can also help you gain more engagement and followers.

When choosing images for your posts on social media, there are a few things you should keep in mind. First, try to choose images that are relevant to the topic of your post.

People are more likely to engage with posts that are interesting to them.

Second, make sure the images you choose are of high quality. Blurry or low-resolution images reflect poorly on your brand.

Finally, make sure you use the right image size.

Use descriptive captions

Your followers on social media can't see through your phone or camera, so it's important to use descriptive captions to give them an idea of what's happening in each photo. A good caption should be concise, accurate, and interesting. It should also relate to the photo and add value to the post as a whole.

When writing a caption, remember that less is often more. A short, descriptive caption is usually more effective than a long, rambling one.

Don't forget to proofread your work before you publish it! A few quick edits can make a big difference in how your caption is received.

Here are some more tips for writing descriptive captions for your posts on social media:

  • Make it short and sweet: A caption should be short and to the point. Avoid rambling or using unnecessary words.

  • Use keywords and hashtags: Use relevant keywords and hashtags in your caption to help your post reach a wider audience.

  • Be descriptive: A good caption should describe the content of the post so users know what they're about to see.

So the next time you share a photo on social media, take a few minutes to write a caption that grabs your followers' attention. With a little practice, you'll become a pro at writing captions.

Use different content types

As a business, you probably already have a social media presence. But are you using your channels to their full potential? One way to optimize your social media channels is to use different types of digital content. This way, you'll reach a wider audience and give them a more complete impression of your company.

So what types of content should you use? Here are a few ideas:

  • Blog posts: Share your company's latest news, blogs, insights, and tips with your followers. This is a great way to drive traffic to your website and show your audience what you are all about.

  • Images: People love pictures, so make sure you show some on your social media channels. You can post photos of your products, your team, your office, or your latest event.

  • Videos: Videos are a great way to showcase your products, services, and team.

  • Infographics: Share engaging and visually appealing infographics that educate your followers about your industry.

content marketing types

Go Live

Most businesses are aware of the power of social media and how important it is to have an active presence on various platforms. However, many businesses do not take full advantage of the potential of social media by using all of the features available to them.

One of the most powerful features of social media is the ability to go live and stream video content in real time.

Live video is one of the most popular forms of content on social media and a great way to connect with your audience in a genuine way. When you go live, you give your viewers a behind-the-scenes look at your business or brand. This can help build trust and loyalty with your fans and followers.

Plus, live videos are a great way to create topical and relevant content. If you have something new or exciting to share, a live video is a great way to do it. You can also use live videos to answer customer questions, give product demonstrations, or even host live events.

social media live streaming

Use calls to action (CTAs)

Calls to action are phrases or sentences that prompt your audience to take a specific action. For example, you can use a call to action to get your audience to like your page, share your content, or visit your website.

Using calls to action on your social media profiles can be a great way to increase engagement and boost your business. Just make sure your calls to action are clear and concise, and that they align with your overall business goals.

call to action

Take advantage of user-generated content

User-generated content (UGC) is any content created and published by a user, not a brand or company. This can be anything from a review or testimonial to a blog post or social media update.

UGC is often considered more trustworthy and reliable than traditional marketing content because it comes from an unbiased source. This makes it a valuable asset for any business, especially when it comes to social media.

There are several ways you can use UGC to optimize your social media. You can curate it and share it on your channels, you can use it as the basis for your content strategy, or you can use it to engage with your audience.

There are a few key benefits to using UGC. First, it allows you to create more relevant and engaging content for your social media sites. UGC is often more credible and legitimate than traditional marketing content, which can help build trust with your audience.

In addition, UGC can help improve your search engine rankings and increase your social media reach.

an image of user generated content

Create a publishing schedule

To optimize your social media, you need to create a content calendar. This will ensure that you are posting at the best times for your audience that your content is timely and relevant and that you are sticking to your content marketing strategy.

There are a few things to keep in mind when creating your posting schedule. First, you need to figure out what times are best for your audience. This will depend on your industry and audience, so you may have to experiment a bit to figure out what works best for you.

Once you know when your audience is most active, you can create a schedule for your posts based on those times.

Another point to consider is the type of content you will be posting. If you mainly publish articles, you should publish your posts at longer intervals so that you do not overwhelm your audience with too much content at once.

social media content calendar image

Re-posting and re-sharing content

It's no secret that social media is a powerful tool for businesses. But did you know that you can further optimize your social media presence by re-posting and re-sharing content?

Whenever you share content from other businesses or influencers, you're not only showing that you're up to date on the latest industry trends, but you're also building relationships with other businesses. This can help you build your brand and bring more opportunities for future collaborations.

By reposting content from your archive, you can maximize your reach and ensure your content is seen by new audiences.

Stay active and respond to comments

Your social media presence is only as strong as your engagement with your audience. It's not enough to simply post regularly - you also need to make sure you stay active and respond to comments and questions. Only then will you be able to build a strong, engaged community around your brand.

Fortunately, staying active on social media is easy - it just takes a little effort and planning.

Here are some tips on how to stay active and responsive on social media:

  • Post regularly and on a schedule.

  • Engage with other users.

  • Respond to comments and questions

  • Share interesting and relevant content

By staying active and engaging with your audience, you can cultivate a positive online presence for your brand.

Use stories

Social media provides numerous opportunities for businesses to engage with their target audiences. And one of the most effective ways to do so is through stories. Stories on social media are a great way to show your human side, build trust, and connect with your audience.

And when used correctly, they can be a powerful tool for growing your business.

Stories are short, multimedia-rich posts that disappear after 24 hours. They're perfect for sharing brief glimpses into your daily life or promoting your latest product or event. And because they're so visually appealing, Stories are a great way to grab attention on social media.

If you're not already using Stories, now is the time to start. Below are some tips on how to optimize your social media presence with Stories.

  • Use attractive visuals: Stories are all about visuals. Make sure your photos and videos are high-quality and eye-catching.

  • Keep it short and sweet: Since stories only last 24 hours, it's important to keep them short and straight to the point.

Provide added value

Most businesses use social media as a platform to sell their products or services. However, if you want to stand out on social media, you need to provide value to your audience. This value can come in the form of helpful information, entertaining content, or anything else that helps your audience in some way.

When you provide value to your audience, you create a positive association with your brand. And that positive association can lead to more sales later on. So if you want to optimize your social media marketing strategy, you should start by providing value to your followers.

Be real

Social media can be a great way to connect with others and build relationships. But they can also be a minefield where one wrong step can lead to public humiliation. So how can you navigate the social media landscape without stepping on landmines?

The key is to be authentic. If you're authentic and stay true to yourself, you're more likely to build strong, lasting relationships with others. Plus, people are more likely to trust and respect you if they know you're "pretending not to."

So how can you be more veritable on social media? Here are a few tips:

  • Be yourself - At the end of the day, people want to connect with other people - not companies or brands. So be yourself, and let your personality shine through in your interactions with others.

  • Be honest - You don't have to hide your flaws or pretend to be perfect.

  • Be factual - Make sure you're not just posting to get likes and followers.

  • Be positive - No one wants to be around someone who's constantly negative. Share positive messages and vibes with your audience to make them feel good.

  • Be entertaining - If you can make people laugh or smile, they're more likely to stay with you and continue to engage with you. Use humor, wit, and other forms of entertainment in your posts to keep people interested.

  • Be controversial - Controversial topics can be a great way to get people talking. Just make sure you're respectful in your approach and don't offend anyone unnecessarily.

  • Be informative - People are always looking for new information, so share interesting facts and tidbits with your audience. They'll appreciate the knowledge, and it'll make them more likely to engage with you in the future.

  • Be helpful - If you can help people solve their problems, they'll be more likely to turn to you the next time they need help. Share helpful tips, advice, and resources with your audience to build trust and credibility.

  • Be inspirational - People love stories that inspire them, so share your journey with your audience. Your story will motivate them and make them more likely to connect with you.

Take advantage of social media analytics

Social media analytics involves collecting data from social media platforms and using it to make business decisions. Data you can collect from social media includes things like the number of likes, shares, mentions, and comments on a post, the demographics of your followers, and how much engagement your posts receive.

Using social media analytics, you can better understand what content is resonating with your audience, which can help you make more informed decisions about your social media marketing plan. You can also use social media analytics to track your competitors and see how their social media strategy is working.

There are several different social media marketing tools available, each with its own features and pricing plans. Regardless of which tool you use, make sure you're tracking the right KPIs.

If you're not already using social media analytics, now is the time to start. It's an essential tool for any business that wants to make the most of its social media presence.

social media analytics image on a laptop

SMO can be a great way to improve your visibility and reach on social media, but it's important to remember that it's only one part of a larger digital marketing strategy. To truly maximize your reach and engagement, you also need to focus on other areas like search engine optimization (SEO) and content marketing.


Social media optimization is important for any business that wants to succeed in the online space. By following the tips in this article, you can ensure that your social media presence is working for you and not against you.

Only then can you create an engaging social media profile that attracts more followers and leads to more success for your business.

If you need help optimizing your social media channels, we can help. We are the leading social media marketing agency in Kenya.

 With our social media management services, we can help you better manage your social media campaigns and increase your ROI. Contact us now here to get started.

Tabala Digital team
Date: Sep 07 2022

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