Online Digital Marketing Courses (Paid & Free)

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Digital marketing has become an essential aspect of modern-day marketing, making it crucial for businesses to have a strong online presence. To achieve this, individuals and companies must understand the ins and outs of digital marketing.

In this article, we'll explore online digital marketing courses, both paid and free, that will equip you with the skills you need to succeed in digital marketing.

We’ll also give you some tips on how to choose a course that’s right for you. By the end of this post, you should have a better idea of what digital marketing is and the best courses you can check out on your own time.

  1. Google Courses
  2. Meta (Facebook) Courses
  3. LinkedIn Courses
  4. Hubspot Courses
  5. Semrush Courses
  6. eMarketing Institute Courses
  7. Hootsuite Courses

What is Digital Marketing?

The term digital marketing, also known as electronic marketing or electronic advertising, describes advertising and marketing that is done through an electronic device such as a computer, smartphone, tablet, or other communication-enabled devices.

In its simplest form, it means the use of digital channels to promote a brand, product, or service. In practice, online communication channels are used to reach customers directly, as this is a particularly effective form of marketing.

This strategy can be used by companies, organizations, and individuals to market their products or services and be seen by a large number of potential customers compared to other forms of advertising.

Why Take an Online Digital Marketing Course?

Digital marketing is a constantly evolving field, and staying up-to-date with the latest trends and best practices is crucial for success. Online digital marketing courses offer a flexible and convenient way to learn new skills and stay ahead of the competition.

These online certifications offer an alternative to a traditional and lengthy academic program in emerging and rapidly changing fields like digital marketing.

The courses tend to be more hands-on and focus on current trends in the industry. Certifications, while not essential, can help marketers keep up with the market and even give them an edge.


Maximize Your Online Presence with Our Digital Marketing Agency

  • SEO: Unlock more SEO traffic and see real results with our expert optimization services.

  • Content marketing: Attract and retain customers with high-quality, engaging content that drives traffic and generates leads.

  • Social media marketing: Our team creates epic content that will get shared, get links, and attract traffic on social media platforms.

  • Google Ads: Effective paid strategies with clear ROI. Let our team help you get the most out of your ad spend.

  • Email marketing: Connect with your audience and drive conversions with targeted email campaigns.

  • Web design and development: A visually appealing and user-friendly website is key to attracting and retaining visitors. Our team can help you create a website that converts.


Google Courses

Getting certified with Google can be a great resume boost and make you stand out from the crowd. 

The best part is that you can do the coursework from anywhere and at your own pace.

Browse these e-learning courses today and see how quickly you can improve your Google skills. The courses can be viewed on YouTube or the company's website.

  • Google Analytics Academy 

Google Analytics is a service offered by Google that tracks website usage, such as how many visitors come to a site, where they're from, and what they do while they're there.

With the Google Analytics Academy, you can take a class that teaches you how to use Google tools to help your business grow.

By learning how to use Google Analytics, you can pinpoint your ideal customers and create content that is more relevant to them.

Courses offered:

  1. Google Analytics for Beginners

  2. Advanced Google Analytics

  3. Google Analytics for Power Users

  4. Getting Started With Google Analytics 360

  5. Introduction to Data Studio

  6. Google Tag Manager Fundamentals


Google Analytics Academy image

Cost: Free

Where to learn: Visit the Google Analytics Academy page

  • Google Skillshop

Have you heard of Google Skillshop? This is one of the best sites for people who want to learn digital marketing and get a certification.

The website offers marketing enthusiasts the opportunity to acquire the necessary knowledge to work with Google marketing products.

If you are interested in this topic, this is an excellent starting point.

You can learn at your own pace and earn a Google certification. Just check out the courses below, visit the site, sign up, and get started.

Courses Offered:

  • Google Ads

  • Google Marketing Platform

  • Google Analytics Individual Qualification

  • Google My Business

  • Google Ad Manager

  • Google AdMob

  • Authorized Buyers


A screenshot of Skillshop courses


Cost: Free

Where to learn: Visit the Skillshop page

  • Google Digital Garage

This online course will teach you everything you need to know about marketing online. From different types of marketing to the latest coding trends, you'll be equipped with everything you'll need to promote your business across the web.

Best of all, it's all taught by Google itself, so you'll be getting one-on-one attention from some of the brightest minds in the world!

Course offered:

  • Fundamentals of digital marketing

Cost: Free

Where to learn: Visit the Google Digital Garage page

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Meta (Facebook) Courses

Facebook Blueprint Certifications

If you need some hands-on experience and seek to stand out from the crowd, you may want to think about taking the Facebook Blueprint certification exams. 

Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with their products. 

These classes and certifications are designed to help professionals accelerate their careers by learning the latest best practices, in-demand skills, and strategies for using Facebook products. 

The Blueprint Certification is an independent and open certification process that is offered directly by Meta.

Courses offered:

  • 100-101: Facebook Certified Digital Marketing Associate

  • 200-101: Facebook Certified Marketing Science Professional

  • 300-101: Facebook Certified Creative Strategy Professional

  • 410-101: Facebook Certified Media Buying Professional

  • 400-101: Facebook Certified Media Planning Professional

  • 500-101 Facebook Certified Marketing Developer

  • 510-101 Facebook Certified Advanced Marketing Developer

  • 600-101: Facebook Certified Community Manager


A screenshot of Facebook Blueprint courses


Cost: $150* (varies)

Where to learn: Visit the Facebook Blueprint courses page

LinkedIn Courses

LinkedIn Learning

LinkedIn Learning is an educational platform that provides thousands of video courses in business, technology, and creative skills.

Users can learn about any topic they're interested in and sharpen their skills. Once you've watched a video, you're able to take a quiz and earn a certification

Courses offered:

  • Digital Marketing Specialist

From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of online marketing.

In this course, you'll learn how to grow and develop new opportunities for businesses as a digital marketing specialist!

The goal is to gain new skills, make valuable connections, and advance your career.

You have the tools and principles to build your own successful digital marketing strategy while better understanding the business, prospects, and customers you serve.

By the end of the course, you'll have a clear vision of what digital marketing is with a plan that will help your business grow plus a certification of completion.


A screenshot of The Digital marketing specialist course


Cost: Monthly subscription required

Where to learn: Visit the LinkedIn Learning page

  • Master Digital Marketing

This comprehensive learning path will take you through all the steps to mastering digital marketing.

If you're looking to learn all the ins and outs of digital and social media marketing, you're sure to find this path useful.

It contains hours of video lessons and guides to help you become an expert in Facebook marketing, Twitter marketing, and Google Ads amongst others.


A screenshot of Master digital marketing course


Cost: Monthly subscription required

Where to learn: Visit the LinkedIn Learning page

Hubspot Courses

Hubspot Academy

Hubspot Academy is a great site for everyone to learn digital marketing. 

Whether you are an aspiring digital marketer at the start of your career or you're an accomplished marketer interested in learning more in-depth skills, Hubspot Academy has courses you can take, earn certification by completing lessons and be able to showcase your badges to your LinkedIn profile.

There is a range of skills available and you'll be sure to find one (or more) that suits your learning style.

There's never been a better website to train yourself on while you grow your career at the same time!

Courses offered:

  • Email Marketing

  • Digital advertising

  • Inbound Marketing

  • Content Marketing

  • Social Media Marketing

  • Contextual Marketing

  • Digital Marketing

  • Search Engine Optimization (SEO)

  • Digital Marketing Advertising


A screenshot of Hubspot courses


Cost: Free

Where to learn: Visit the Hubspot Academy page

Semrush Courses 

Semrush Academy

Semrush is an online platform that offers users the tools they need to optimize and manage their digital marketing campaigns, including SEO, competitor analysis, and social media marketing.....

It provides many features that are necessary for a business to run smoothly and optimize results.

The services they offer are very helpful and effective and to serve their users better, they created an "Academy" where they offer free digital marketing courses.

There are courses for beginners and advanced users that offer useful information and techniques.

Courses offered:

  • Search Engine Optimization (SEO)

  • Content Marketing

  • Pay Per Click (PPC)

  • Affiliate Marketing

  • Social Media Marketing (SMM)


Semrush online courses image


Cost: Free

Where to learn: Visit the SemRush Academy page

eMarketing Institute

eMarketing Institute is a great online place to learn how to better market your business in this digital era. 

They offer courses that are divided up into many categories: Social Media, Search Engine Optimization, and Pay Per Click amongst other courses. 

With every study program, you get more than 150 pages of absolutely free course materials that you need to study before taking an exam. 

It's rather pricey to sit in a classroom, but it's not when you decide to study this course online!

Once you pass your exam, you can download the Professional Certificate that you can attach to your e-mail signature, your resume, and other places so you can be proud of your hard work.

Courses offered:

  • Email Marketing

  • Affiliate Marketing

  • Blogging 

  • Content Marketing

  • Social Media Marketing (SMM)

  • E-Commerce

  • Search Engine Marketing (SEM)

  • Search Engine Marketing (SEO)

  • Web Analytics

  • Online Marketing


A screenshot of eMarketing Institute courses


Cost: Free

Where to learn: Visit the eMarketing Institute courses page

Hootsuite Courses

Hootsuite Academy

Hootsuite is a complete platform for managing social media accounts. It has been around for years and is one of the go-to platforms for marketers to engage with their audience. 

Thanks to the development of Hootsuite Academy, it is now easier than ever to learn about this platform!

Hootsuite Academy has a great deal of information on the different aspects of social media and various other tricks people can use to create and engage with their audience. 

If you want to learn more about social media management, this is the place to go.

Courses offered:

  • Hootsuite Platform Certification Course

  • Social Marketing Certification Course

  • Advanced Social Marketing Certification Course

  • Social Selling Certification Course

  • Advanced Social Media Strategy Certification Course

  • Social Media and You Certification Course


A screenshot of Hootsuite courses


Cost: From $99 to $999

Where to learn: Hootsuite Academy Courses


Now that you have read all about online digital marketing courses, do you feel ready to learn more about this topic? I hope so! But before you can become a digital marketing guru, you need to put in the work and gain the necessary experience.

The certifications that come with these courses will not make you a digital marketing expert overnight. You'll need to put in the time and effort - and you must do it! If you need help with digital marketing, contact us here today. We are the leading digital marketing agency in Kenya.

Tabala Digital team
Date: Jan 18 2022

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