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15 Of The Biggest SEO Myths You Should Ignore

SEO myths

When it comes to SEO, there are a lot of myths and misconceptions out there. Some people believe that SEO is all about manipulating the system, while others think it's a waste of time and money.

The truth is that SEO is neither. SEO is a complex and ever-changing field, but one that can be of substantial benefit to businesses of all sizes.

In this article, we will debunk some of the most common SEO myths and provide you with the facts about what works in SEO.

By understanding the truth about SEO, you can avoid wasting time on ineffective strategies and focus on the tactics that will truly help your website succeed.

Myth #1: SEO leads to overnight success. You can optimize a website today and expect it to be at the top tomorrow

This is a myth that needs to be dispelled. SEO is an ongoing process that does not produce quick or easy results. It may take weeks or even months before you see the fruits of your labor.

And even then, your website's ranking may fluctuate depending on the ever-changing search engine algorithms.

So if you are looking for a quick and easy way to improve your website's ranking, SEO is not the answer. However, if you are willing to invest time and effort, SEO can be a very effective long-term strategy to drive organic traffic to your website.

Myth #2: Do-it-yourself SEO is better than hiring SEO experts. (It can be true if you are an expert yourself)

Search Engine Optimization (SEO) is a process that can be done by anyone who has a basic understanding of how websites work (sic).

However, due to the ever-changing SEO landscape, it is often advisable to hire a professional SEO consultant to handle this process for your website.

While it is true that SEO professionals have the experience and knowledge to perform this process effectively, there are several advantages to doing SEO yourself (if you know what you are doing).

First, it's much cheaper than hiring a consultant. Second, you'll have a better understanding of your website and how it works, which can be beneficial in the long run.

And finally, you can be hands-on with search engine optimization and make sure everything is done right. 

But, if you have no idea what you are doing, it is advisable to leave the work to the professionals. Let our SEO agency do the heavy lifting.

Myth #3: SEO does not work because you do not have many visitors

Contrary to popular belief, SEO can be effective even if you do not have a large number of visitors to your website. SEO can be especially helpful for small websites that are just starting.

By optimizing your website for search engines, you can attract more visitors to your website and make it easier for them to find your content.

If you have a lot of visitors, that will naturally contribute to your success. But even if you have relatively few visitors, you can achieve success with SEO. 

So do not let this myth stop you from improving your website's search engine ranking.

Read Google Business Profile - The Secret to Local SEO Success

Myth #4: SEO is to be done only once

Another SEO myth is that SEO is a one-time effort. This is simply not true - SEO is an ongoing process that should be done continuously to achieve high search engine rankings.

Think of it as an ever-evolving puzzle that you are constantly trying to solve.

Many factors can affect your ranking, such as algorithm changes, increased competition, and more. So if you want your website to stay at the top of the rankings, you need to commit to continuous SEO.

This does not mean constantly making changes to your website or adding updated content. But it does mean that you need to keep an eye on your website's SEO and make adjustments as needed.

By taking care of SEO, you can ensure that your website maintains its high ranking and continues to attract new visitors.

Myth #5: SEO involves techniques that fool search engines

It's a common misperception that SEO practitioners use underhanded tactics to "trick" the search engines into giving their clients higher rankings. This is simply not true. 

While there are some black-hat SEO methods aimed at deception, the vast majority of SEO focuses on improving a website's visibility and authority through legitimate means.

The most common SEO techniques include optimizing website content, creating high-quality content that is relevant to your target audience, building backlinks, making sure your website is easy to navigate and optimized for search engines, and improving usability. 

These are all legitimate ways to improve a website's ranking, and none of them are about fooling search engines.

So if you are looking for an ethical SEO company that can help you improve your visibility in search results, you can rest assured that one exists.

Myth: #6 Website design does not need to be optimized

When it comes to web design and development, many companies believe that they do not need to worry about optimizing their websites for both users and search engines.

Is not that the job of web developers? Unfortunately, this is a myth that can do more harm than good.

The fact is that web design and search engine optimization are two completely different disciplines.

Web developers are responsible for the code and functionality of a website, while search engine optimization experts focus on increasing the visibility and accessibility of a website.

Even though some web developers have SEO knowledge, they are rarely experts in both fields.

When optimizing your web design, you should keep a few key things in mind. First, your website should be easy to use and navigate.

Second, your website should be designed for both users and search engines.

And third, your website should be accessible to all users, regardless of their device or browser.

Myth #7: After you have optimized your website, no more work is needed

A common myth related to website optimization states that once you have optimized your website, you can sit back and relax. However, this is not the case. Even after you have achieved the desired results, there is still work to be done.

It's a competitive world out there, cutting-edge technologies are being developed, trends are emerging, and your competitors are constantly looking for ways to outdo your websites.

Therefore, you need to constantly monitor your website and make sure it keeps up with the latest trends and technologies.

While it's true that you cannot achieve perfection, it's also true that the work does not stop after you optimize your website.

To keep your website revamped and running smoothly, you need to perform regular maintenance and make sure all your plugins and themes are up to date.

You also need to keep an eye on your server environment and make sure that your hosting company does not perform any changes that might affect your website's performance.

Website optimization is an ongoing process, not a one-time affair. By regularly maintaining your website and keeping it up to date, you can ensure that your website continues to run smoothly and efficiently.

As a result, it will remain competitive and effective.

Myth: #8 Search engines must be preferred over visitors

A common myth about search engine optimization is that search engines must be favored over visitors. This is simply not true. While it is imperative to consider the search engines when optimizing your website, you should not sacrifice usability in the process.

Your ultimate goal should be to create a website that is both search engine and user-friendly. If you focus solely on search engines, your website may become difficult for visitors to use, which will ultimately hurt your business.

Remember, the goal of SEO is to drive visitors to your website through search engines. But if your website is not easy to navigate, it will not do you any good.

Therefore, while it is imperative to optimize your website for search engines, you should also always keep your target audience in mind.

Myth #9: Get more links, regardless of quality

When it comes to improving your website's ranking in search engine results pages (SERP), you may have heard the advice to "just acquire more backlinks." However, this advice is misguided and can hurt your website's ranking. 

Google's algorithms have become much more sophisticated and now place more emphasis on the quality of links on your website than their quantity.

So if you're still building a large number of low-quality links with the sole aim of increasing your link count, you're not doing your SEO any favors.

Instead, focus on building high-quality links from reputable websites. This will help you improve your search engine ranking and drive more traffic to your website.

Myth #10: SEO agencies can give their clients a top-ranked position

SEO agencies can often give their clients a very accurate idea of how quickly they can improve their website's ranking in Google's search engine results pages (SERPs). However, they can never guarantee a specific ranking for a specific keyword. 

The reason is that Google's ranking algorithm is constantly changing. So what works today to get a website to a high position may not work tomorrow.

SEO agencies can have their finger on the pulse of the latest ranking algorithm changes. They can adjust their clients' website strategies accordingly, but they can never be 100% sure that their efforts will result in a guaranteed top ranking. 

While an SEO agency can give you a general indication of how quickly they can improve your website's ranking, they can never guarantee you a specific ranking position. If an agency tries to do this, you should be careful.

Myth #11: SEO is all about keywords

SEO is often thought of as a keyword-driven process. Keywords are helpful, but they're only one piece of the big puzzle.

SEO is actually about much more than keywords. It's about improving the visibility and organic traffic of your website.

Several different factors factor into search engine optimization, from on-page optimization to link building to content marketing.

So if you're focusing all your energy on keywords, you're not doing SEO right. Make sure you keep the big picture in mind. It's not just about keywords - it's about improving your website as a whole.

Myth #12: There is no need to include keywords in the content of the website

As with any text, adding relevant keywords to your website content can help improve your website's visibility on search engine results pages (SERPs).

However, some people believe that this is no longer necessary, as search engines have become sophisticated enough to understand the context of your content without adding keywords.

While it's true that search engines have become more advanced over the years, that does not mean that adding keywords to your content is unnecessary.

Keyword research is still an essential part of search engine optimization and can help you ensure that your content is relevant to your target audience.

Also, adding keywords to your website content is one of the most effective ways to ensure that your website is visible to search engines. 

When you add keywords to your content, you are telling search engines what your website is about and helping them index your website properly. Without keywords, your website can get lost in the sea of web pages.

So, if you want to improve your website's search engine optimization, be sure to research keywords and add relevant keywords to your content.

Myth #13: The loading speed of your website doesn't matter

It's well known that the loading speed of a website is significant. If your website takes too long to load, visitors are likely to get frustrated and go elsewhere.

Website visitors expect the website they visit to respond quickly and efficiently in the fast-paced world we live in today. If your website takes too long to load, visitors are likely to click away before they even have a chance to see your content.

That's why it's so crucial to make sure your website loads quickly. There are some ways to achieve this, such as optimizing your images, using a content delivery network, and minifying your code.

If you neglect your website's loading speed, it can lead to many problems, such as lower search engine rankings, fewer visitors, and lower engagement. So, if you want to improve your website, you should pay attention to its loading speed.

Myth #14: You must be on the first page of Google to be successful

If you want to succeed with your website, you need to make sure it appears on the first page of Google. Is this true?

False.

While it's true that ranking on the first page of Google can help your website get more traffic, it's far from the only factor that determines your website's success.

Gaining traffic through Google is not about being on the first page. It's about being visible for the right keywords. It's about ranking for keywords that are relevant to your business and that people are searching for.

So do not worry about being on the first page of Google. Worry about being visible for the right keywords. Focus on ranking for keywords that are relevant to your business and that people are actively searching for when making your search.

Myth #15: SEO is very expensive

SEO is an integral part of any digital marketing strategy. However, it's often considered too expensive for small businesses to invest in. There can indeed be some upfront costs associated with it.

However, SEO is also one of the most effective and long-term marketing strategies available, and the ROI (return on investment) is usually very high.

Yes, SEO takes time, effort, and planning, but the benefits can be enormous. If you are serious about growing your business, then you should invest in SEO. It may not be the cheapest option, but it is definitely worth the cost.

SEO is a necessity, but it does not have to be expensive. There are many ways to improve your SEO without spending a lot of money.

Conclusion

In summary, SEO is an important part of any website design and development process, but there are a lot of myths surrounding it. This article debunks 15 of the most common myths.

If you need help with search engine optimization for your website or want to design a responsive and mobile-friendly website, contact us here. We are the leading SEO agency in Nairobi. We will make sure your website is well designed and ranks well in search engines.

Tabala Digital team
Date: Jun 28 2022

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