What is the Role of SEO in Digital Marketing?

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One of the purposes of digital marketing is to reach out to potential customers. Search engine optimization (SEO) helps you achieve this goal at an affordable price while increasing your brand awareness and building credibility with the target audience. 

Let's take a look at some of the roles of SEO to get a better understanding of the topic. 

SEO enables you to reach out to potential customer

SEO is a way to reach out to customers who may not know about your business, but are looking for a product or service you provide.

SEO helps you reach out to people interested in your industry, which means you can target those who are already interested in the topic of your business.

SEO is affordable compared to PPC and other marketing strategies

When you start a business, you want to ensure that your target audience finds you. However, there are two ways of reaching them: SEO and PPC.

When you choose one of the two strategies, you have to keep in mind that they vary in terms of cost-effectiveness.

SEO is a long-term strategy and takes time to deliver results. In essence, SEO works by improving the visibility of your content on search engines such as Google, Yahoo, or Bing through natural or organic means (i.e., without paying for ads). 

The process includes factors like keyword research and optimization for keywords, backlinks from other websites; user experience improvements such as site navigation; content creation with useful, relevant information, etc.

PPC advertising (pay-per-click) is a great way for eCommerce sites to reach their desired audience immediately. 

PPC advertising can be beneficial for eCommerce sites because it allows them to reach their desired audience immediately after setting up campaign goals with specific budgets located.

These goals can be based on specific activities such as traffic from social media platforms like Facebook Ads where users might not necessarily come looking specifically for products they're interested in buying but, rather just browsing around because they enjoy doing so when bored at work during lunch breaks, between meetings, during lunchtime hours or just before heading home after work ends.

SEO increases your brand awareness

SEO helps you create a positive brand image and increase your overall visibility.

When people search for your business, they will see it easily on the first page of Google, which further increases its credibility. 

It also helps you reach out to a wider audience as well as build a loyal customer base. You get more customers because of the increasing number of users who are constantly searching for businesses through search engines like Google, Yahoo, or Bing. 

SEO offers a good return on your investment in the long run

SEO can be used to drive traffic to your site from search engines. It is a long-term strategy that requires investment in time and resources.

However, the return on investment is significant in the long run. It will help you build credibility and trust among your target audience.

SEO is an ongoing strategy, not a short-term solution

Many people think that SEO is a short-term solution, but it's not. If you're looking for a quick fix to your website's problems, you'll be disappointed by the results, instead, try Google Ads.

SEO requires constant monitoring and updating as new techniques and strategies emerge. 

The goal is to reach the top of Google's search results page so you can get more traffic from people who are actively looking for what you offer.

If done properly, this strategy can turn into an ongoing process that will grow with your business over time (and help keep it strong). 

SEO helps you build credibility and trust among your target audience 

The search engine optimization (SEO) process is a way of helping you build credibility and trust among your target audience. 

Trust is a key factor in the success of any business because it helps build loyalty among customers who feel confident that they can rely on you as an authority within your industry.

Without trust, consumers will be less likely to buy from you or refer others to buy from you.

  • Trust is built through transparency: Consumers want to know that they're getting the information they need from companies, not just products being pushed onto them. This means being upfront about who owns the business and what it does, as well as sharing any relevant financial information when applicable. 

  • Trust also comes from honesty: If something goes wrong with an order or product review (which happens more often than we like), then quickly acknowledge this mistake before moving forward, rather than trying to cover up what happened in hopes of your skin. The best thing about earning trust through honesty is that it allows consumers to become loyal customers who keep coming back because they know what kind of experience they can expect from working with your brand again!

  • Consistency! Consumers want consistency across all mediums including website design; email campaigns; social media content creation; videos produced by influencers on YouTube channels that viewers tend to visit.

Through improved search engine rankings, backlinks, and increased visibility, SEO has played a key role in building businesses over the years

Search engine optimization (SEO) is a technique that focuses on improving the visibility of a website or web page in search engine's organic or un-paid (" free results by increasing the number of quality backlinks to that site.

SEO may target different kinds of searches, e.g., image search, academic search, news search, video search, local search, etc., and use different types of keywords for each. 

SEO is an effective way to build backlinks to your website and improve its rankings in SERPs; however, this is only one piece of the puzzle as you need to look at other factors like user experience design when it comes to building out your digital marketing strategy.

Although SEO has been around for many years now and we have seen some changes over time, such as the Google Panda update, which demoted low-quality content sites from their top pages rankings but still today, in 2022, it remains an essential part of any online marketing plan.


SEO has evolved a lot over the years. It has become an integral part of digital marketing strategies. A well-devised SEO strategy can boost your website and help you attract more organic traffic. 

As a result, you'll have increased visibility and higher conversion rates, which contribute to your bottom line and generate greater ROI for your business in the long run.

Tabala Digital team
Date: Jun 11 2022

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