10 Ways To Use Content Marketing To Increase Brand Awareness - In-depth Analysis

If you are like most business owners, you are always looking for effective ways to boost brand awareness and promote your business to more potential customers. With the right content marketing strategy, you can do just that - and more!

Content marketing is a digital marketing strategy that involves creating and distributing content (e.g. blog posts, videos, infographics, etc.) that is relevant to your target audience and helps achieve your business goals.

It can be a very effective way to increase brand awareness and grow your business. According to a  recent study, 88 percent of marketers have successfully reached their goals of creating brand awareness and building credibility and trust through content marketing (Content Marketing Institute, 2021).

So if you are looking for ways to improve your business, here are 10 ways you can use content marketing to elevate your brand awareness!

What is brand awareness?

Brand awareness is the extent to which customers are familiar with a particular brand. It is an invaluable metric for evaluating the success of marketing campaigns and advertising spending, as well as for assessing the strength of a brand.

There are several ways to measure brand awareness, including surveys, focus groups, and consumer research. Brand awareness can be a valuable asset for companies, as it can lead to higher customer loyalty and sales. High brand awareness can be a major competitive advantage.

Customers who know a brand are more likely to consider it when making a purchase. In addition, they are also more likely to remain loyal to the brand and less likely to switch to a competitor.

Why is increasing brand awareness so critical?

Increasing brand awareness is paramount for businesses because it helps increase brand recognition and customer loyalty. Brand awareness also helps businesses attract new customers, as potential customers are more likely to choose a brand they know.

There are many ways to raise a brand image, such as through advertising, word-of-mouth, social media, and other different marketing strategies.

So, as you can see, there are many compelling reasons to invest in improving your company's brand awareness. By increasing awareness and customer loyalty, companies can gain a competitive advantage and attract new customers.

Did you know?

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 

(Source: DemandMetric)

10 ways to use content marketing to increase Brand Awareness

Define your goals

When developing your content marketing strategy, it's important to set specific, measurable, achievable, relevant, and time-bound (SMART) goals for your brand. Doing so will help you more effectively build brand awareness and establish thought leadership in your industry.

When you set SMART goals, you can more easily measure the success of your efforts and make necessary adjustments. Plus, achievable and relevant goals help your team stay focused and on track.

Some examples of SMART goals you can set are:

• Achieving a certain number of views, likes, or shares for your content during a particular period.

• Increasing website traffic generated by your content by a certain percentage within a specific time frame.

• Increasing your email list or social media following by a certain number of people within a certain time frame.

As you can see, setting goals for your content marketing strategy SMART can help you improve your online presence and achieve your other marketing goals. So if you have not already, you should be

Create a buyer persona

Before you can create content that effectively builds your company's brand strength, you must first identify your target market. By creating a buyer persona, you can better understand who you want to reach with your content.

A buyer persona is a semi-fictional character that represents your ideal customer based on market research and real data about your existing customers. When creating a buyer persona, you should consider various factors such as age, gender, location, interests, and problem areas.

Once you know your buyer persona well, you can create content tailored to their needs.

Do your research

In today's content-driven world, businesses need to create and distribute engaging content that draws users in and keeps them coming back for more. This means you need to know who your target audience is, what their needs and wants are, and what type of content will resonate with them.

This information can help you develop informative and engaging content for your target audience.

Develop a content strategy

There are many ways to improve brand awareness with content marketing, but one of the most effective is to create a content strategy.

A content strategy helps you plan and create content that aligns with your business goals. It also ensures that your content is consistent, relevant, and engaging for your target audience.

A solid content strategy is based on customer insights and embodies a brand's voice, values, and personality. Each piece of content should serve a specific purpose and be distributed through the channels most likely to reach and engage the target audience.

An effective content strategy will:

• Define the business objectives that content marketing is intended to support.

• Outline the target audience(s) to be addressed through content marketing.

• Determine the type of content that will resonate best with the target audience.

• Determine the channels through which the content will be distributed.

• Set benchmarks for measuring your marketing success.

Did you know?

With such a high rate of success with goal attainment through content marketing, it should come as no surprise that as many as 70 percent of marketers are investing in content marketing.

( Source HubSpot, 2020)

`Research your competition

Competition is fierce in the business world, and one of the best ways to stay ahead of the competition is to do your research. Knowing what your competitors are doing will give you insights into their strategies, their weaknesses, and even their customers.

One of the best ways to research your competitors is to look at their content marketing efforts. What types of content are they creating? What platforms are they using to distribute their content? What seems to be working well for them?

Also, take a look at their level of engagement. Is their content being commented on and shared? How is their content impacting their business? Finally, analyze the results.

Answering these questions will give you a better idea of how to develop a content marketing strategy that will help you create content that makes you stand out from the crowd.

Use catchy headlines

Your headlines are the first thing potential customers see when they come across your content. Therefore, your headlines must be both catchy and informative.

If your headlines are too boring, they will be read over, but a good headline grabs attention and makes you want to read more, while also conveying what the article is about.

This can be a difficult balance, but it's important to get it right if you want to be successful with the content you create.

Below are some tips to keep in mind when creating headlines for your content:

• Make sure your headline accurately reflects the content of your article.

• Use strong, active language to grab attention.

• Be clear and concise - your headline should be easy to understand at first glance.

• Use keywords that people are likely to search for.

By following these tips, you can create headlines that your website or blog visitors will love.

Optimize your website for SEO

Your website is the foundation of your content marketing efforts. It is the place where your audience will find your blog posts, infographics, videos, and other forms of content you create. That's why it's so important that your website is optimized for search engine optimization (SEO).

Search engine optimization is all about making sure your website is found by search engines like Google and Bing. When your website is optimized for search engines, your content has a better chance of appearing high in search engine results, which means more people will see and engage with your content.

There are several things you can do to optimize your website for SEO. First, make sure your website is well-designed and contains high-quality, relevant content.

Second, you should use relevant keywords and phrases on your website and in your content marketing campaigns.

And finally, to better reach your target market, you should promote your website and content through social media platforms and other online channels.

Influencer marketing

Content marketing is a broad term that encompasses many different marketing activities, all to create and distribute content that is valuable to your target audience. One type of content marketing that can be particularly effective in increasing brand awareness is influencer marketing.

Influencer marketing is a form of marketing in which you work with influential people in your industry to create and distribute content that shows your brand in a positive light.

Influencers can be seen as trusted voices in your industry, and their support can go a long way in helping you increase your brand awareness.

If you are looking for a way to improve your brand awareness with content marketing, influencer marketing is a strategy you should consider.

Remain consistent

You must be consistent with your content marketing efforts if you wish to improve your brand awareness. That means posting new content regularly, whether it's once a week, once a month, or even once a day. Of course, it's not enough to simply publish new content.

You also need to make sure that your content is high-quality and relevant to your target audience. But if you publish good content regularly, you'll be well on your way to building a strong brand.

Below are some tips to help you stay consistent with your content marketing:

• Define your brand identity. What are your core values and attributes?

• Create brand guidelines. Once you know what your brand identity is, document it in a set of guidelines that you can refer to when creating new content.

• Be consistent with your look and feel. Use the same logo, colors, and fonts on all your channels.

• Use the same language. Write in a consistent tone and style for all your content.

• Create an editorial calendar. Schedule your content in advance to ensure you're always publishing fresh, new content.

Measure your results

There is no question that content marketing is a great way to increase awareness of your business. But how do you know if your content marketing efforts are paying off? The only way to know for sure is to measure your results!

Here are some ways you can measure the success of your content marketing efforts:

• Capture the number of new visitors to your site that comes from your content.

• Measure how much time visitors spend on your site after reading your content.

• Watch how often your content is shared and commented on on social media.

• Look at the number of leads or sales generated by your content.

By tracking these metrics, you can see how effective your content marketing is and make changes as needed to improve your results. If you're using content marketing to increase brand awareness for your business, it's important to measure the results so you can see what's working and what's not.

Final thoughts

Content marketing is a powerful tool for increasing brand awareness. By creating and distributing high-quality content, businesses can attract new customers and build relationships with existing customers.

If you need help with your brand strategy, work with us - the leading content marketing agency in Kenya. We help you create and distribute content that reaches your target audience and helps you achieve your business goals. Contact us here now to get started.